The opposite of….. well you know.

For those afflicted with priapism? All others, stay away!

Seriously though, this is a discount book seller. For some reason, Japan has borrowed ‘hard core’, shortened it, and applied it to just about anything when they want to say ‘extremely/super blah blah’. There was even a tv celeb making the rounds a couple years back, dressed up like the Village People Leather Guy, called himself  ‘Hard Gay’.